And by enemies, they mean the faceless fans of the opposing football team whom you’ve never met.

Fireball Whisky, the sweet cinnamon-laced spirit, has a stunt on their hands. They will be stationed at pro-level and collegiate football rivalry matches this season collecting the voluntarily shared tears that are shed by fans of the losing team at the end of the match. They’ll be out as early as November 10th at the Eagles vs Cowboys Match. Following the matches, those tears will then be incorporated into what they are calling “Crierball Whisky” – available for the 2025-2026 season. That’s a long time to wait, but it is whisky. As long as they can keep the tears from turning into salt before they can use it, they should be fine.

Read more in the full article here.